Dongguan Jinweikang Food Co., Ltd. has been deeply involved in the food retail sector, expanding its business horizons through the dual-driven strategy of "online + cross-border"

1. Establish a foothold in Dongguan and build a diversified product matrix

Jinweikang was established in August 2023, with its headquarters located in Houjie Town, Dongguan City. The registered capital is 500,000 yuan, and the legal representative is Chen Minglin. Since its establishment, the company has always focused on the core business of food retailing, covering multiple sub-sectors such as pre-packaged food sales, health food (pre-packaged) sales, and retail of pet food and supplies.

It is worth mentioning that Jinweikang's business scope is not limited to the food industry, but also extends to the retail of daily consumer goods such as textiles, shoes and hats, electronic products, cosmetics, and household items, forming a diversified product matrix of "food as the mainstay, with multiple categories synergizing". This flexible business scope setting enables the company to respond quickly to market changes and capture business opportunities in different consumption scenarios.

II. Investing in cross-border e-commerce to open up overseas channels

Amidst the global e-commerce wave, Jinweikang has actively deployed its cross-border business. The company's business scope explicitly includes "import and export of goods" and "import and export of technology", and it has also embarked on internet sales, demonstrating its strategic intention to expand into the cross-border e-commerce sector.

Currently, China's food and health products are entering a historic window of opportunity to venture overseas. Leveraging the mature supply chain advantages in China and the increasingly sophisticated cross-border logistics system, an increasing number of Chinese brands are expanding into the global market through platforms like Amazon and TikTok Shop. Jinweikang's cross-border expansion perfectly aligns with this trend.

III. The core team has deep industry experience and outstanding resource integration capabilities

The core team of Jinweikang boasts profound experience in the food industry. Chen Minglin, the legal representative, concurrently serves as the supervisor of Guangdong Kangshifu Nutrition Technology Co., Ltd., a company with a registered capital of up to 15 million yuan, specializing in functional food research and development as well as OEM services. Furthermore, the controlling shareholder of Jinweikang is Dongguan Baokang Food Co., Ltd. (holding 61% of the shares). Baokang Food has established a comprehensive international certification system in the fields of functional nutritional candies and soft capsules, boasting multiple authoritative certifications such as CGMP, NSF, FDA, and BRC.

This multi-party collaboration model of "retail + OEM + cross-border" has endowed Jinweikang with significant competitive advantages in supply chain resources, product quality, and channel expansion. The company can not only rely on the production capabilities of affiliated enterprises to obtain high-quality goods, but also leverage their international certification system to provide compliance guarantees for cross-border sales.

IV. Operate steadily and continuously accumulate brand assets

Public information shows that Jinweikang is currently in an "open for business" state, and has already owned 2 registered trademarks, accumulating a certain degree of brand recognition in the field of pre-packaged food and health food sales. The company's registered address is located at No. 36, Dongxi East Road, Houjie Town, Dongguan City, situated in the core manufacturing area of the Pearl River Delta. The surrounding logistics facilities are well-equipped, providing convenient conditions for the rapid expansion of business.